Brand & Website Build

Brand & Website Discovery.

Your answers become your brand: the look, the words, the website, everything. There are no wrong answers, and nothing gets locked without you.

⭐ marked questions unblock the work, so please answer those. Everything else is optional. Answer however suits you: sentences, dot points, single words. Your progress saves automatically on this device, so you can leave and come back.

Also send us: mood board(s), 8–15 photos or brand assets, and any logo files, by email or shared folder.

Autosaving on this device…0% of ⭐ questions complete

About you

⭐Your name

⭐Email

Project / brand nameoptional

If different from your name

Part 1: You, in your own words

Becomes your story and your “why.”

⭐1.1 In one or two sentences, who are you as an artist / founder / brand?

⭐1.2 If your brand has a big idea or phrase behind it, what does it mean to you? What should people feel?

⭐1.3 What part of your story should people know? Anything you'd rather keep private?

1.4 Finish the sentence: “I do this work because…”optional

Part 2: What makes you different

Becomes your positioning: why you and not someone else.

⭐2.1 Describe what you do to someone who's never encountered you.

⭐2.2 What can you do that most others in your field can't?

2.3 1–3 names you'd love to be mentioned alongsideoptional

The company you want to keep, not to copy

⭐2.4 When someone hires you / buys / presses play, what should they walk away feeling?

Part 3: What this should do for you

Decides where we point the brand and website first.

⭐3.1 Rank these (1 = most important)

More audience (fans, followers, traffic)

More paid work / bookings / clients

A bigger platform for a cause or message

Selling products (music, merch, courses, goods)

⭐3.2 It's 12 months from now and it worked. What's different? Who have you become?

3.3 What should this brand NEVER become?optional

Gigs you're done with, vibes you hate, values lines you won't cross

Part 4: The money side

Unlocks your packages and pricing. Ranges are perfect. This stays private.

⭐4.1 What kinds of paid work do you want more of?

⭐4.2 Roughly, what have you been paid so far, and what would you like to charge?

4.3 Dream client or stage?optional

Dream big

4.4 What makes hiring you easy or hard right now?optional

Part 5: Cause, values & meaning

If your brand carries a cause or message. Skip if not applicable.

5.1 How front-and-centre should the cause be?optional

5.2 Language you love, and language that makes you cringe?optional

Part 6: Look & feel

Trust your gut. Remember to send mood boards + photos separately.

⭐6.1 If your references show more than one mood (e.g. polished/editorial vs raw/vivid), what split feels like you?

⭐6.2 Colours that are non-negotiably YOU? Colours that are banned?

6.3 If you have an existing logo/mark:optional

6.4 Brands/artists whose look you love, or actively dislike?optional

6.5 Photography: got professional shots, or do we plan a shoot?optional

Part 7: Words & voice

7.1 Up to 3 words for how your brand should soundoptional

7.2 A tagline, phrase, or line you already use and love?optional

Part 8: Practical & technical

Names only. Never send passwords here.

⭐8.1 Is your name/handle consistent across channels? If not, what should the ONE name be?

⭐8.2 Current website/domain? Keep it or open to new?

8.3 Anything we should NOT touch or must keep?optional

8.4 Your active channelsoptional

Site, socials, streaming, marketplaces, booking platforms

Part 9: The website itself

Shapes the build directly.

⭐9.1 The #1 job of the website: if a visitor does only ONE thing, what is it?

9.2 Sections you need:optional

9.3 1–3 websites you love, and whyoptional

9.4 Content readiness: what exists already (bio, press quotes, photos, video/audio)?optional

9.5 Must-have features?optional

Booking form, calendar, player, gallery, newsletter, languages, accessibility needs

Private. It goes only to The Tech Group.